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The Ritual

Four steps. Ten minutes. Softer skin.

Each step makes the next one work harder. Follow all four, or start where your skin needs the most attention.

Model washing her shoulder with Cloud Ritual Body Wash

Step 01Cleanse

Cloud Ritual Body Wash

The first step of the Cloud Ritual. A gentle, plant-derived body wash that lifts away the day without that tight, squeaky feeling. It lathers lightly, rinses clean, and leaves a barely-there veil of softness behind — the ideal canvas for the rest of your ritual.

  • 1. Warm the skin in the shower.
  • 2. Massage a small amount over damp skin with hands or a cloth.
  • 3. Rinse thoroughly and pat — don't rub — dry.
Model exfoliating her arm with Cloud Ritual Polish

Step 02Exfoliate

Cloud Ritual Polish

Step two smooths the way. A cushioned polish that sweeps over the body to soften rough patches on arms, elbows and legs, then rinses away without residue. Use it two to three times a week and the steps that follow sink in noticeably better.

  • 1. Use on damp skin, two to three times a week.
  • 2. Massage in slow circles over arms, legs and elbows.
  • 3. Rinse well, then follow with Body Serum.
Model applying Cloud Ritual Body Serum with a dropper

Step 03Treat

Cloud Ritual Body Serum

The treatment step. A lightweight body serum that presses into damp skin and disappears — no slip, no residue — leaving a soft glow that looks like skin, not shimmer. Use it alone on warm days, or under the Butter when you want cushioned comfort.

  • 1. Apply to clean, slightly damp skin.
  • 2. Press two to three droppers over the body and smooth in.
  • 3. Follow with Butter on dry areas.
Model applying Cloud Ritual Butter to her arm

Step 04Moisturise

Cloud Ritual Butter

The seal. A cloud-soft whipped butter that melts on contact and locks in everything you've layered before it. Rich enough for elbows, knees and heels, light enough to wear all over — the finish is cushioned, comfortable skin that stays soft for hours.

  • 1. Scoop a small amount and warm between palms.
  • 2. Press over the body, focusing on dry areas.
  • 3. Use nightly for the softest results.

The full set

All four steps, one ritual.

Shop the ritual set